Here’s an interesting tidbit: Did you know that according to Euromonitor, the category of “face masks” is expected to be worth $1.2 Billion in China alone by 2018? Why the popularity and what are they? Simply put – a good sheet mask can be the secret to great looking skin.
Open up a typical woman’s skincare drawer in Asia and you’ll likely see sheet masks in her arsenal. In Taiwan, where over 90% of women uses at least one type of skincare product every day, sheet masks have become so ubiquitous that you can even find them in your local 7-11 convenience store. Here’s the skinny and what you need to know.
What Are They?
Sheet masks are made of material like cotton or silk, drenched in a beneficial serum.
What Are the Benefits of Using Sheet Masks?
MOISTURE: Because of the nature of sheet masks being soaked in liquid essence, moisturization is a default benefit of any sheet mask. Depending on the sheet mask, it can also have brightening, whitening, anti-aging, or soothing benefits. By enveloping your skin with the essence, you are essentially replenishing hydration, which we know is what keeps skin looking and feeling healthy and glowing.
CONVENIENCE: Sheet masks are single use and packaged individually for convenience. This means you can try a variety of masks and each are targeted specifically for your need. They are easy to carry around for travel, and essential for long plane rides to keep your skin from becoming dehydrated. I even carry them into the steam room to seal in the moisture and keep that post-spa glow longer.
INSTANT GRATIFICATION: With good sheet masks, I notice results right away. My skin is more supple and bounces back to the touch. Makeup goes on easier if I use a sheet mask in the morning. I have a dewiness that no highlighter or foundation can match.
How Do You Use Them?
You simply take the sheet mask out of the packaging, unfold it, and place it over your face. Smooth it over, and leave it on your face for 15-20 minutes. I typically use a sheet mask 2-3 times a week, and find that it really helps replenish moisture to help makeup adhere better and smooth away fine lines around the eyes.
Where To Purchase?
Fortunately for shoppers here in the states, it has become increasingly easier to get sheet masks via internet beauty retailers specializing in Asian skincare products. Even Sephora has started to carry sheet masks in store.
Below, I’ve listed some options that I’d like to pick up myself to try once I run out of the masks I brought home from Taipei. Which one are you most interested in reading a review for? Touch base with us on our Facebook page.