Media darling “Into the Gloss” has been getting a lot of coverage on the skincare line that they launched – Glossier: a highly curated line of products positioned for the modern day girl on the go. Phase 1 consists of mainly skincare and Phase 2 covers color cosmetics. The verdict? All shine and not enough substance. Being a fan of Into the Gloss, I was excited to hear of Glossier’s launch and thought I would try out the line and post a review. The line was developed after mining social media comments and input from consumers what they want to see in their skincare. A sort of crowd sourcing to create the perfect line of skincare, so to speak. As of writing today’s post, there are 6 products in their “daily essentials” skincare line plus 2 special treatments:
- Milky Jelly Cleanser (left)
- Soothing Face Mist
- Priming Moisturizer (upper right)
- Perfecting Skin Tint (lower right)
- Balm Dot Com (upper right)
- Coconut Balm Dot Com
- Mega Greens Galaxy Pack
- Moisturizing Moon Mask
I ordered the Phase 1 set, which includes almost everything in Daily Essentials for $80. Bottom line: I was most impressed by the Milk Jelly Cleanser. The rest? I could do without.
Glossier — Where It Shines…
The Milk Jelly Cleanser smells great — like rosewater, and is a very gentle cleanser that doesn’t strip your skin of moisture. It doesn’t lather, which is fine, and did a good job leaving my skin feeling clean and fresh.
Glossier — Where It Lacks Luster…
I followed cleansing with my usual routine by trying the Priming Moisturizer. To my suprise — No SPF! For any modern girl on the go, SPF is a must have. It felt a little too basic and fell short of what most priming moisturizers out there can offer, which is hydration and SPF. Moving on to the Perfecting Skin Tint — I was a little disappointed to see that the formula was separating even before I opened the package. A definite no-no in my book. While I wholly endorse the idea of a tint that lives in between skincare and makeup to give you that “I rolled out of bed looking like this” look — this little bottle unfortunately impressed me the least out of the group. Lastly, while Balm Dot Com is great, it’s basically $12 Aquaphor. Unless you have extra cash for cute packaging, Balm Dot Com’s primary ingredient is Petrolatum with some nice add on’s like Castor Seed Oil and beeswax.
Ultimately, my verdict is that beginners to skincare will appreciate Glossier’s no nonsense approach to condense what may seem like a complicated routine to a few “not so basic” essentials, but the performance of these products are, in my opinion, pretty basic for a premium price tag. I give them a lot of credit for developing a line that is built upon what consumers want, I think it’s a smart approach. However, the skincare landscape today offers many other products and brands that can deliver upon what Glossier is trying to do with better formulas.