I’ve been trying a lot of Korean skincare products lately, part of gathering more content for this blog as well as finding inspiration for my newest hobby and addition to this blog – building Beauty Lately’s YouTube channel! As a marketer by day, I see how fast e-commerce and digital marketing is shaping how consumers shop and interact with brands. Long gone are the days of brands speaking to consumers via ads.
Today’s most successful brands engage with their consumers via dialogue, engagement, and fostering real relationships. Influencers as personalities and authentic peer reviews drive consumer trial and trust. I feel like so many companies are struggling to stay “in touch” with the Millenial consumers today, and some brands obviously “get it” while others don’t. It’s all a delicate balance – how to create authentic content without “over-selling” and how to foster true sense of community while at the same time driving profitable growth.
Part of the reason why I decided to start this blog and creating content myself is because I want to see what it’s like “on the other side” – I think we as professional marketers can learn a lot from content creators, and being a content creator ultimately helps me learn how to engage with my end users better and makes me a better marketer at the end of the day. Plus, I’m a creative person at heart – so nothing makes me happier than picking up new skill with my camera, Photoshop, or learning how to edit videos of myself awkwardly talking about my latest skincare and beauty finds. Not to mention, it’s a lot of fun! I encourage everyone – whether you are a marketer wondering how to engage with a younger audience, retailer who is wondering how to keep up with the fast pace of the ever-changing digital environment, or content creator who is interested in ultimately partnering with a brand you love – to be curious and learn something outside of your comfort zone. You pick up skills and meet interesting people along the way, if nothing else!
For me, in the past few months, for “research” (at least that’s what I keep telling Ka every time I step into a Sephora or another box arrives at our doorsteps) I have discovered so many fun brands and great products, and wanted to share my thoughts on five of my current favorites. You may have seen many of these products appear on my Instagram already, so here’s a chance to read all about them. There are separate individual reviews on all of the products mentioned below, so feel free to read those in more detail if you’re interested in any of the products mentioned below!
Now, without further ado – here’s a round-up of my current favorite Korean skincare products.
One: Su:m 37 Miracle Rose Cleansing Stick
I love when brands innovate – and love love love it when the outcome is something a little unexpected but makes you say “But of course! Why didn’t we think of this before?!”
Cleansing sticks are definitely in that category – innovative, convenient, and makes so much sense!
My gripe with this form, if I had to pick one – is that cleanser in solid form reminds me a little bit of soap. Soap, as we all know, tends to dry out skin. If your skin is on the dry side, I would recommend sticking to a cream cleanser. If you wanted something convenient, however, and easy to use – look no further. This is definitely a fun one to try. You can read the full review of this product (including where to buy) here in this blog post.
Two: Son and Park Beauty Water
This one is in the toner category – this famous beauty water also doubles as a cleansing water. I use this is my first toner, right after I wash my face, and it does an amazing job cleaning off any residual dirt, makeup, grime off of my face. A more detailed product review to come, but you can take a sneak peek from the video below!
Three: Missha Time Evolution “The First Treatment Essence”
I wrote a detailed review about the Missha First Treatment essence and compared it against SK-II’s Facial Treatment Essence in this post. Basically, I was looking for a more wallet-friendly option to the SK-II version, and scoured the internet to find this product. At a fraction of the price, the ingredients looked very similar to SK-II. I’ve been enjoying using this as my second “essence” toner, to prep my skin for serums and moisturizers.
Four: CosRx Aloe Soothing Sun Cream
This is my current go-to sunscreen – it’s super light, hydrating, and leaves no white cast whatsoever. There’s a more detailed review about this product in my Complete Guide to Sunscreens post, but I will mention here that it’s a chemical sunscreen, SPF 50 PA+++.
Five: Too Cool For School Egg Cream Mask
Perhaps my favorite product of this bunch! I will definitely dedicate a more detailed review of this sheet mask, but this one has replaced all other sheet masks I’ve used before – at least for the time being. Here are just a couple of things I LOVE about this sheet mask:
- Super hydrating, won’t dry out on your face
- Adheres to your skin very, very well – it’s not a typical cloth like material, but more of a jelly like material that is cool to the touch
- Fragrance – light and refreshing, not overpowering
- Leaves your face glowing – like, literally glowing
- There are two other varieties of the Too Cool for School Sheet mask – I use the hydration sheet mask. The other two are pore tightening and firming.
If you don’t want to read and just prefer to watch a video review of all of these products – here’s a video for you!