Show that you’re passionate, stay on top of competitive brands, and always be able to explain why you want to work in beauty.”
Before I worked in Beauty, I often wondered how people get their foot in the door. Beauty is a popular industry, and competition to get a job at one of the major beauty companies can be difficult, especially if you don’t already have previous experience. If you’re wondering how to get in Beauty, or how to switch industries in general, Camille’s got some good advice for you! I was introduced to Camille by my good friend Vanessa, who went to business school with Camille. By coincidence, Camille was working at Nutricia, where my other good friend Anne works. Camille wanted to work in Beauty, and I knew we were hiring so I sent her resume to the hiring manager. Camille must have rocked that interview, because she started working in Color down the hall from me a few months later! Camille works for L’Oreal now, arguably the biggest name in Beauty, on their Multi-Cultural Beauty Division which means she has great insight on how to market to a specific ethnicity with appropriate products to make sure the marketing communication resonates with that audience. It can often be hard to break into a new industry, but with some career smarts and work, Camille was able to land her dream job! So let’s get into it…
Hi Camille! Tell us a little about you and how did you get your start working in beauty?
Camille: I first got introduced to beauty while working as an Account Executive at an ad agency called Commonground Marketing. One of my clients was Alberto Culver and I managed the advertising efforts for their Motions Haircare account. After briefly working on the account I realized I wanted to be on the client side, but in beauty. I decided to attend Howard University for my MBA where I focused on marketing. I was able to intern at Unilever, however I wasn’t on any of their beauty accounts, and instead worked on their Wishbone brand. I gained valuable experience but still had my heart set on getting into beauty. Long story short, I had to make a few lateral moves to get into the industry. After graduating I worked at JP Morgan Chase, in their Card MBA Rotational Program and then from there went to work for a company called Nutricia as an Associate Brand Manager. I was in a completely opposite field than where I wanted to be and decided to at least make myself relevant to the beauty industry. I started a beauty blog and just started blogging about all things beauty. It helped out a lot, because I was able to interview at Avon and mentioned my blog and why I started it. I think they could see my passion for the field. And that’s how I ended up in beauty! My first role in the industry was as an Associate Brand Manager working in Color Cosmetics and then Fragrance.
You have an interesting role, working in the Multi-Cultural Beauty Division at L’Oreal—can you describe your role in a little more detail?
Camille: I do a bit of everything, but in a nutshell I develop products, lead creative, and work on innovation strategies for some of our Multi-Cultural brands, specifically Dark and Lovely Hair Color, Dark and Lovely Au Naturale— a haircare and styling line for women with natural hair, and Magic— a depilatories/skincare brand specifically designed to address the skin and grooming needs of African American men.
I love it…No day is ever the same…you’re given a chance to make a change or launch an idea you have, provided you have the data and support to back it up.”
What are some interesting or fun trends that you’ve noticed lately?
Camille: I am all about the “beach wave” trend in hair. It’s super flattering on everyone, regardless of your hair type and gives women a very chic and modern look instantly. It’s amazing how these trends catch on and the type of products we get to develop to help women achieve some of theses trendy looks at home. I also am obsessed a bit with micellar water. It’s been around in luxury for a little bit, but it’s spreading like wildfire in mass. It definitely is shaking up your typical skincare routine and it just looks so clean and pure, and is a must have for removing a face full of makeup.
What do you love most about your job?
Camille: The job can be very fast paced and demanding but I love it at the same time. No day is ever the same, one day I could be down in our tech center testing formulas on different types of curly hair, or I could be at a photo shoot for a new launch. I think the best part of the job is that people really want to hear my opinion and to a certain extent you’re given a chance to make a change or launch an idea you have, provided you have the data and support to back it up.
What is the best beauty career advice you have?
Camille: Be passionate, stay on top of trends and stay close to your consumer. Everything moves so fast you have to be able to catch those moments. My personal beauty advice is to always have your go to mascara and red lip. It really amps up your mood, look, and outfit!
What are some beauty products you never leave your home without?
Do you have any advice for people who are interested in working in beauty marketing?
Camille: Network, network, network! It always helps to know someone or get introduced to someone in the industry. Show that you’re passionate, stay on top of competitive brands, and always be able to explain why you want to work in beauty.
What are some of your favorite beauty brands?
Thank you Camille for sharing your experience with us!